(Wet sheets took up a lot of room.) For the benefit of people who have never dried their laundry this way, here are some prettified versions of what more compact clotheslines looked like in the twenties and thirties: Most back yards contained two tall posts (picture small, square telephone poles) with four or more clotheslines strung between them from the crossbars. Laundry had to be hung out to dry in your yard, in fresh air, which meant that it was exposed to public view. There were no electric or gas dryers in most homes until the 1950s. It may seem incredible that a housewife’s tasks should be so regimented, but there were good reasons.ĭoing the laundry took all day, starting with rising extra-early to build a fire and start heating wash water you had to get the laundry on the line early, too, if you wanted it to dry before dark. These day-of-the-week and job-of-the-day patterns had long been popular for use on dish towels, since you needed a fresh towel every day. Sunbonnet Sue embroidery and applique pattern from McCall’s. “Just walk through the turnstile and help yourself!” How delightful. Imagine a time when entering a store through a turnstile was an adventure! Never mind that the new turnstile was an anti-theft device. Cellophane was a new invention, not used for wrapping foods until the mid-1920’s. It was safe to eat a raw egg or a medium rare hamburger. There were no stickers on apples and pears, and no wax on cucumbers or tomatoes. There were no scanning devices, or universal price codes. The same fruits and vegetables were not available all year round. Imagine stores without endless aisles wide enough to accommodate shopping carts (yet to be invented - or needed). Not so much for the tens of thousands of Safeway employees who lost their jobs as a result of mass store closings and other cuts.” The deal worked out wonderfully for KKR, which made $7.2 billion on its initial $129 million investment when it sold its stake in 1999. In 1986, it was taken private in a $4.25 billion leveraged buyout by led by Kohlberg Kravis Roberts. “There are elements of deja vu for Safeway. Ross, writing in the San Francisco Chronicle: Which brings me back to the Safeway-Albertson’s merger under Cerberus Capital Management according to Andrew S. Of course, “Consistently lower prices are assured by our unusual and economical plan of operation.” Also, in a world where shopping was still a daily chore, words like “linger” and “leisure” and “vogue” are emotionally powerful. But there is also a subtle appeal to the independent “woman of today” who can “choose for herself” and make her “ own decisions.” They are freed from high-pressure salesmen (the clerks in all these ads are men) and from the humiliation of having to ask the clerk for something cheaper. Certainly, the ability to see the price of every item and to compare them is a help to careful budgeting. Students of advertising should study the vocabulary of this ad. You compare prices, make your own decision - uninfluenced by salesmen.” Take what you like in your hands, examine it at leisure. “Famous packages, familiar jars and cans, fresh inviting fruits and vegetables - each item with its big square price tag, at Piggly Wiggly.
Grocery clerks like him would be eliminated in the new supermarkets. The man behind the counter, Armour meat Ad, Ladies’ Home Journal, July 1917.
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